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dealership loyalty
You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.
Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...