Target Vehicle-Specific Search Queries in Paid Search

People are searching for the vehicles you have in your inventory. For example, someone is searching for (and wants to buy) a 2011 Meindl 246i (’cause it’s just about the coolest car never made). If a dealer who had that vehicle in stock were to create an ad specifically for the 2011 Meindl 246i and...
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Find Out Your Average Organic CTR by Position

CTR by Rank: The Quick and Dirty Method I call this the quick and dirty method because you only have to download one file from Webmaster Tools to make it work. As you’ll see later, this is a huge time saver.  The drawback to this method is that you have to round the reported search...
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