Tag

cpc

Target Vehicle-Specific Search Queries in Paid Search

People are searching for the vehicles you have in your inventory. For example, someone is searching for (and wants to buy) a 2011 Meindl 246i (’cause it’s just about the coolest car never made). If a dealer who had that vehicle in stock were to create an ad specifically for the 2011 Meindl 246i and...
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Calculate and Display the Optimum CPC in Kenshoo

With the help of Kenshoo’s custom metrics feature, it’s possible to have Kenshoo display the average break-even CPC, the average optimal CPC and a rough recommendation for adjusting the max CPC. Kenshoo will calculate and display these custom metrics for the profile as well as for each campaign, of course. In order to implement these custom...
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