With all due respect to Forrest Gump and his dear mother, I don’t know that I’ve ever bought into the idea that life is like a box of chocolates. Everyone likes to trot out the classic “You never know what you’re going to get” line, but I don’t find that to be true, to be...

Many of the analytical thinkers in the advertising field think designers are just there to make things look nice. What they don’t know is that there is a purpose behind everything designers include in their design, from the image to the colors.  When designing a landing page, you should follow these steps for an effective...

It’s a never-ending challenge which we seem to face almost monthly in the car business.  No, I’m not talking CSI scores, gross averages or inventory management.  I’m referring to the cosmic duel happening between automotive manufacturer advertisements and that of your local dealer. We’ve been trained better than Pavlov’s dog to push for the 30th...

The way people buy cars today is much different than in the past.  Prior to the internet, consumers would browse newspaper ads or see television commercials before visiting several dealerships looking for the car they wanted to buy.  Today, those traditional methods still exist, but the digital world has changed the way we shop for...