Google ZMOT and Tier Integration

It’s a never-ending challenge which we seem to face almost monthly in the car business.  No, I’m not talking CSI scores, gross averages or inventory management.  I’m referring to the cosmic duel happening between automotive manufacturer advertisements and that of your local dealer. We’ve been trained better than Pavlov’s dog to push for the 30th...
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6 Points to Help Decide if Your Idea is Blog Worthy

A client came to us recently with a great question: How do you decide whether to post an idea to Facebook or your blog? It’s a great question, one that many people have probably asked themselves during the initial stages of their social media marketing. Here are some guidelines for knowing when to post to...
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We’ve Been Bad about Blogging so our New Year’s Resolution starts today!

I know that New Year’s resolutions are traditionally reserved for, well, the “new year.”  But I thought we’d get a head start.  You may have noticed that our blogging efforts started out strong, then dwindled a bit and now, they’re absolutely dismal.  For this, we are sincerely sorry.  As a small business, sometimes we have...
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