Tag

automotive marketing

Car Shopping Insights: Loyalty to Dealership

You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.

Branding is Consistency

Working for Mudd, a full-service advertising agency, allows me a behind-the-scenes perspective on branding ones business.  Mudd prides itself on having abundant marketing solutions for customers and consistently branding the customer and their products across a multitude of platforms. While trying to quench this insatiable desire of providing options, we keep specific, measurable goals in mind....