automotive customer loyalty

Important Buying Factors for Automotive Customers

Many factors come into play when a buyer is looking for a new or used vehicle. You could assume that the price has a lot to do with it, but how do you know for sure? We have compiled customer data from thousands of surveys across the country and have broken it down into digestible...
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How loyal are your automotive customers?

Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...
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