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Working for Mudd, a full-service advertising agency, allows me a behind-the-scenes perspective on branding ones business.  Mudd prides itself on having abundant marketing solutions for customers and consistently branding the customer and their products across a multitude of platforms. While trying to quench this insatiable desire of providing options, we keep specific, measurable goals in mind....
In a session called “Social Media that Matters,” Melissa Whetzel and Michael Haskins shared their insights from years of experience in promoting the College of Charleston through social media. For its size, the university has caused a real stir in the social media world. With slightly more than 10,000 undergraduates, the school has more than...