For years I’ve been working with the auto lead data format specifications, creating ADF records and sending the data to CRMs. After about preparing auto lead data format templates several dozen times, studying and restudying the Auto-lead Data Format (ADF) specifications and writing and rewriting virtually the same XML over and over again, I decided it was...

In most cases, sending leads to a CRM is pretty straight forward, relatively speaking. As long as the standardized requirements are met, the CRM will accept the lead and parse the data correctly. eLeads, however, is a different story. Not only is eLeads idiosyncratic and quite particular about how leads are sent to them, but...