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Subdirectory vs Subdomain
What is a Subdirectory?
Subdirectories are just folders within a main domain; for example, www.targetclickmarketing.com/blog, where /blog is a subdirectory of the TargetClick Marketing domain. Another example - http://davematthewsband.com/tour, where /tour is a folder within http://davematthewsband.com, and http://davematthewsband.com/tour/archive, where /archive is another folder within /tour.
What is a Subdomain?
A subdomain is another website within an original domain; the part just before your root domain. Every website has a subdomain. For example, www.targetclickmarketing.com is a subdomain of targetclickmarketing.com. Craigslist is a popular example. When you search a city through Craigslist, that city site becomes a subdomain. For example, portland.craigslist.org.
When Should I Use a Subdirectory?
In most cases, subdirectories are the right choice. Because subdirectories are simply folders within an existing site, you are usually able to update it through the CMS you are currently using. Subdirectories are an easier and correct option for you to consider if you:
- Are trying to build authority for your site in an easier way than through a subdomain
- Want to grow and categorize your content in a logical way
- Do not have the budget and time to double SEO efforts
- Want to build brand recognition through separate content and strategy
- Are working for a business with separate franchises or are located in other cities AND have unique, separate content to promote
- Offer different languages
- Want a blog on-site, but are only able to iFrame it in
- Have the budget and time to double your SEO work
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