This is a multi-step process that helps us to see if your dealership is optimized for digital retail and to ensure your digital strategy is effectively positioning your store to sell cars in today’s world. We identify strengths and areas where improvements could be made both organically and through paid advertising.
Here we look at a number of indicators to understand where your customers are coming from currently. Then we assess demographic specific data points such as zip codes, gender, age & HH income to identify opportunities for gaining market share.
Once we know our target audience, MuddVision helps us to create “Good, Better, Best” scenarios with recommendations based on mediums, zips, and reach and frequency.
Not all messages are created equal, and this holds true especially in advertising. Every message we deliver is created with the audience in mind. Compelling and motivating retail selling is more about knowing your customer and what drives their consumption behavior. When we create a digital media strategy for you, we present exactly what we’re going to do and how we’re going to measure it. We know the most important factor of a marketing strategy is value generation!
MuddVision technology supports our data driven results engine and is built for transparency. We are constantly looking at cause and effect and adjusting mid-stream when needed. It’s ability to track and verify KPI’s are paramount to ensuring effective marketing strategies for ongoing improvements.
Every solution we provide is optimized on a constant basis through machine learning. MuddVision embraces a long-term view. From strategy building and implementation to personalization and assessing creative quality, MuddVision creates holistic strategies, identifies tactics, deploys media, at scale and across all channels.