Mudd Advertising is Partnering with Equifax

Cedar Falls, Iowa - April 21, 2025 Backed by 45 years of automotive marketing expertise, Mudd Advertising will now leverage Equifax data to deliver hyper-focused campaigns that connect dealers to ready-to-buy consumers. By modeling and activating this data across Direct Mail, Email, CTV, and Digital Media, Mudd ensures every marketing dollar works harder.

“This isn’t about clicks or impressions — said Rob Mudd, Chief Futurist at Mudd Advertising. “It’s about people. Real people, in real households. We know how to find them, engage them, and help dealers start meaningful conversations that lead to sales.”

This partnership brings together best-in-class consumer data and Mudd’s full-service marketing execution—allowing dealers to cut out inefficiencies, reach in-market buyers faster, and ultimately move more vehicles.

“No dealer should waste money on ads without knowing exactly who’s on the other end,” Mudd added. “Moving forward, dealers who master data and personalization will dominate their markets.”

The automotive industry is evolving rapidly, and staying ahead means embracing smarter, more efficient marketing strategies. Our team is dedicated to helping dealerships like yours navigate this dynamic landscape and achieve unparalleled success.