When you’ve poured your blood, sweat and tears into your blog post, the worst thing that can happen is for no one to read it. There are a few tips to help avoid exactly that. It’s important to first identify a blog topic that is going to engage the reader. You can start by focusing on search trends with high search traffic volume, and identifying a topic that people are interested in. Your blog post also needs to be insightful, easy-to-follow and visually appealing. Once you’ve done that, the next step is to distribute your content. Take that blog post and bring it to the people who’d be most interested in reading. Build relationships on social media and other websites to find the perfect audience for your blog post.