Alicia Locher | Academic Client Services
As we dive in the academic realm on the blog this week, we’ll discuss trends in higher education that have contributed to the rise of the for-profit university. In light of these trends, we’ll take a look at the relevance of for-profits in the educational sector despite critical reports by government and news media. Finally, we’ll wrap up by discussing how Mudd Academics has helped for-profit higher education institutions generate leads at dozens of campuses across theU.S.
First, the facts (and a cool infographic):
1) Tuition costs are rising. The New York Times reported in 2008, “College tuition and fees increased 439 percent from 1982 to 2007 while median family income rose 147 percent.”
2) Students at non-profit colleges and universities come from disproportionately wealthy families. Because of rising tuition or perhaps in spite of it, the average income for families of college-bound freshman is 60% higher than the median U.S. income. It appears that the door to higher education for low-income families is slowly closing.
3) The influx in non-traditional students (older students, single mothers, full-time workers, etc.) is expected to be greater over the next 5 years than the growth of traditional college enrollees. The National Center for Educational Statistics “projects a rise of 10 percent in enrollments of people under 25, and a rise of 19 percent in enrollments of people 25 and over from 2006 to 2017.”
The great chasm in income between traditional college students and other Americans has opened the door for for-profit universities who compete for students’ federal aid dollars. As a result, successful for-profit institutions have adapted rapidly to the market’s need for short-term, career-oriented programs that focus on low-income, working families. Stay tuned for tomorrow’s edition to learn more about the gap in the market for-profit education institutions fill.
 Lewin, Tamar.“Higher Education May Soon Become Unaffordable for Most in U.S.” <http://www.nytimes.com/imagepages/2008/12/03/education/03college.web.html>
O’Neill, James M. Houston Chronicle. http://www.chron.com/disp/story.mpl/business/4700569.html