/
/
Google Forgot How To Share: Getting the Most Out of Your Product Listing Ads Data
Google isn’t sharing information from the product listing ads you are paying them for. This isn’t going to change, so let’s make the most with what we have.
This post is going to show you how to use Google Analytics (GA) and Product listing ads to optimize your website.
First things first, jump into your GA account. Next follow this path:
Traffic Sources > Sources > All Traffic
This will show you the Source/Medium overview of your traffic. From there, you want to click into ‘google / cpc’
From there, drill down on the ‘secondary dimension’ drop down to this path:
Secondary dimension > Traffic Sources > Landing Page
Now the optimization begins!
I am guessing that you already have a ton of ideas on how to begin optimizing your site based off seeing this info in your analytics account, and that is awesome. Get after it!
BUT in case you want to see a couple ways we optimize based off PLA data you can check out these upcoming posts:
- "High Paid Visits to High Organic Visits"
- Don’t Waste Money on Easy PLA Fixes
- What’s Converting?
Recent Posts
All Categories
Tags
anonymous website visitor identification
automotive
branding
cable
case study
data
digital marketing
direct marketing
display
dynamic inventory display
email
facebook
first party
google
google analytics
google premier partner
google shopping ads
internet marketing
local seo
Matthew Moody
mobile search
mobile seo
mobile targeting
MUDDid
NADA 2023
online marketing
online video
organic
organic search
pay per click
ppc
promotion
retargeting
search engine marketing
search engine optimization
sem
seo
social media
social media marketing
strategy
targeting
traditional
traditional marketing
video advertising
Volunteer Spotlight