Google isn’t sharing information from the product listing ads you are paying them for. This isn’t going to change, so let’s make the most with what we have.
This post is going to show you how to use Google Analytics (GA) and Product listing ads to optimize your website.
First things first, jump into your GA account. Next follow this path:
Traffic Sources > Sources > All Traffic
This will show you the Source/Medium overview of your traffic. From there, you want to click into ‘google / cpc’
From there, drill down on the ‘secondary dimension’ drop down to this path:
Secondary dimension > Traffic Sources > Landing Page
Now the optimization begins!
I am guessing that you already have a ton of ideas on how to begin optimizing your site based off seeing this info in your analytics account, and that is awesome. Get after it!
BUT in case you want to see a couple ways we optimize based off PLA data you can check out these upcoming posts:
- “High Paid Visits to High Organic Visits”
- Don’t Waste Money on Easy PLA Fixes
- What’s Converting?