GM Dealer Digital Solutions – Mudd Advertising

GM Dealer Digital Solution

Increase your ROI today

With Mudd Advertising's Digital Advertising program, dealers can now make the most of their match fund opportunities while capitalizing on industry leading digital solutions at the same time. Our results driven team will help you increase your ROI and gain a competitive edge with Paid Search & Display, SEO, Social Media and Video Ad campaigns. And through our GM Dealer Digital Solution offerings you'll benefit from insights backed by expert advice- giving you all the tools needed to become top in your market!

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GM PPC Packages

Drive more traffic to your dealership with our exclusive PPC services

Mudd Advertising offers and exclusive, comprehensive suite of robust pay per click (PPC) services to help your dealership achieve its unique goals. From highly targeted paid search strategies to attention-grabbing display and retargeting banners, Mudd Advertising will help you get the RIGHT coverage on mobile and desktop devices.

highly targeted paid search strategies

attention-grabbing display and retargeting banners

GM Base

Up to 3 Models with 3 Offers

Mobile
Paid Search
Retargeting
Service/Fixed Ops Inclusive
Display
Paid Social

GM Plus

Up to 6 Models with 3 Offers

Mobile
Paid Search
Retargeting
Service/Fixed Ops Inclusive
Display
Paid Social

GM Premier

Up to All Models

Mobile
Paid Search
Retargeting
Service/Fixed Ops Inclusive
Display
Paid Social

+ Add-On

A La Carte

Up to 3 Models with 3 Offers

Paid Social
Display
Video
Plus-up SEO
UX Management

Search Searching Online Network Website Concept

SEO Packages that Work

Drive Traffic to Your Website

Drive more traffic to your website with search engine optimization (SEO). Only Mudd Advertising can help your brand become more visible in organic (non-paid) search engine results to improve your rankings and increase your website traffic. We successfully work with hundreds of dealers throughout the nation. That means we know the best phrases and keywords consumers use when searching for your business and products. And, we make sure your site is friendly to search engines. A must!

SEO Basic

Search Engine Results Page (SERP) Tracking Setup

<ul> <li>DMA Research</li> <li>Competitor Research</li> <li>Keyword Research</li> <li>Keyword Install</li> </ul>

Site Optimization (Top 5 pgs)

<ul> <li>Title Tags</li> <li>Meta Descriptions</li> <li>Site Copy</li> </ul>

Local Optimization

<ul> <li>Google My Business Optimization & Maintenance</li> <li>Local Directory Listing Optimization & Maintenance</li> </ul>

Daily Monitoring & Reporting

<ul> <li>SERPs -Site Changes</li> <li>Google Analytics Access – SERP Dashboard to Monitor Rankings</li> </ul>

Plus More

SEO Advanced

Vehicle Information Pages

<ul> <li>One for Each Model</li> <li>Max 3 Pages/Mo.</li> </ul>

SEO Premium

Vehicle Comparison Pages

<ul> <li>Up to 5 Models</li> <li>10 Pages/Yr</li> </ul>

Get Local. Get Direct.

Online Video Placement

Mudd Advertising’s proven approach takes your video presentations to consumers as they visit the most popular major websites – national, regional, and local. We’ll also help you get your video ads on paid streaming apps to reach the demographics you desire and increase your brand awareness.

Online Video places video ads on all major websites and apps such as ESPN, CNN, Fox News, USA Today, Fox Sports Go, as well as regional sites such as local TV affiliates or newspapers. Placement is by zip code and viewers can be targeted down to interest in a specific model using data from Polk, JD Power and others.

Website UX Management

Keeping your website updated and relevant is critical to the success of your dealership. We’ll take care of you site maintenance and ensure users can easily find what they came for—making it more likely they’ll become your lifelong customers. Our main goal is to improve user satisfaction, so we focus on using sliders, banners, timely updates, and more to improve website usability.

Woman programmer looking on keyboard to typing code data about new project on laptop while working

Website UX Basic

Up to 3 Homepage Banners
SRP Banner (Credit App/Trade Value)
VDP Banner Creation & Maintenance (Credit App/Trade Value)
New Vehicle Special Page Creation & Maintenance
6 UX Easy Link Buttons

Website UX Plus

Includes Website UX Basic Package, Plus…

Pricing Rules Management
Pricing Display Management
Heat Map Tracking & Reporting
Scroll Depth Tracking & Reporting
User Funnel Tracking & Reporting
Form Tracking & Reporting
Event Tracking Setup
Analytics Goals Setup
Analytics Segment Setup

Service Campaign Packages

Grow your business on the world’s largest media platforms. Targeted digital advertising specifically designed for GM service offerings. Mudd’s library of service ads aligns with your goals and complies with Facebook’s Dealer Playbook.
Number of services (tires, oil, brakes, batteries etc.) varies by spend but should include: National Retail Program Rebates, Dealer Maintenance Pricing and dealer specific keywords

Basic Service Package

Plus Service Package

Premium Service Package