Videos are one of the fastest growing advertising formats on the Internet. Facebook, Instagram and Twitter are among the social networks that have fast become competitors with YouTube. Facebook, in particular, has developed into one of the most popular sources for video advertising on the web. According to a recent survey, more than 80% of respondents considered social advertising to be important – yet businesses continue to spend just a small percentage of their budgets on social media. This type of social video advertising opens the door to a tremendous amount of audience creation capabilities, and neglecting this medium is a mistake that could cost you potential business.