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5 Questions to Ask When Launching a Digital Campaign
To get in the right mood I invite you to take in a little Scorpions, “Wind of Change”
Once you stop whistling, you have my permission to begin.
Our worlds are a changin’. Presently, they’re a colliding world of Green Acres meets the Jetsons family. New media, old media, earned media… how is anyone going to keep it all straight? You can’t possibly know everything.
If I were hiring a digital company tomorrow, I’d do it for only ONE reason. I would have to believe that they will help me grow my business and make money. Bottom line: If you don’t believe this I’d urge you to stop reading this post and just plain leave. Maybe go spend some time on the inter webs and learn what moved your business yesterday won’t be the vehicle to take it to Graceland tomorrow.
In order to keep your digital marketing in line with your current marketing efforts, it’s important to ask the right questions. If you’re a business owner or are responsible for growing a business, start with asking these five key questions when launching a digital campaign:
- What are your (the company or person you’re hiring) expectations for the campaign?
- What changes should I see taking place in my business?
- Will you have facts/figures to support the campaign?
- What do you need from me (the client) to start?
- How long until we’re up and running?
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