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Consistency: That’s Creative

Josh Beckner | Account Executive | @josh_beckner

I often get asked, ‘Tell me the secret to advertising success.” And I almost always respond with one word: consistency. Consistency is the key to success in automotive advertising and advertising in general. Let’s face it, if you were to show a group of people just one commercial about your dealership, only one time, how many people would remember it?

I know the answer: Only you.

The average consumer gets hit with over 2,000 messages per day and only act on 5. And in the automotive space, customers only pay attention every 3-4 years, so consistency is a must. With 2% of the population in the market to buy a car today, if you’re not consistent, you’re missing out and losing money.

Think about this for a second, if only 2% of the population are in the market to buy a car at any given point, your message needs to be in front of the consumer well before they are ready to buy.

The consumer needs to feel comfortable about your dealership, and they need to remember who you are. Why? Because if they don’t, you won’t receive a call, email, nor will they come in… they won’t be a potential customer.

Consistency, along with a laser focused media buy, is the key to short and long term success. Here at Mudd, we use proven results to make sure your dealership is in front of the right people at the right time, or what I like to call, consistency.

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