Category

Design

Andrew’s Favorite Digital Advertising Aphorisms

A satirical approach to eradicating internet marketing mumbo-jumbo Since I began my career at TargetClick in October 2012, I have not only earned the opportunity to engage in professional development and hone my talents/skills, but I have also received a chance to evolve on a personal level as well.  For instance, I have begun, and...
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How to Get the jQuery Image Hover Effect

As a cross-platform JavaScript library, jQuery is designed to simplify the client-side scripting of HTML. The key word here is, “simplify”. For the most part, jQuery requires less coding to execute more functions and is the most popular JavaScript library in use today. It is free, open source software that allows developers to create powerful,...
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Create Brand Cohesion

A brand isn’t just the name of your company, it’s every single component that makes up your company from your logo to your products. Your brand isn’t even just about the tangibles, it is also how it makes your customers feel. The key to a successful brand includes brand objectives, a cohesive message and look...
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Going Responsive

Have you ever reduced your browser size for a particular reason and had to painstakingly scroll over to see the cut off portions of the website?  Or have you ever tried pulling up one of your favorite websites on your phone, but it was this tiny page that you had to pinch and zoom way...
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Large Scale Graphic Design: When Megapixels Matter

Six vertical panels, each four feet wide and ten feet tall with a six inch gap in between, have been the bulk of my creative focus in the past few weeks. When it came upon me to develop the design for these panels I was extremely excited. However, I’d be lying if I said I...
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The Easy Way to Get More Social Interaction

They say a picture is worth one thousand words. Well, I say a high-quality picture is worth much more. Quality images can project professionalism, company presence and a “wow” factor within a split second. The images you use for your advertising mediums are a reflection of your business. By using high-quality images, you can create...
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Beware of Bad SEO

Britt’s Top List of Most Frequently Spotted Bad SEO Practices It used to be true that you could just slap a few keyword strings on a page and call it SEO. Don’t forget cloaking, hidden text, keyword stuffing, paid links and article spinning, either. I’m already getting dizzy thinking about all the antiquated SEO techniques...
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3 Rules for a Memorable User Experience

After graduating from the University of Northern Iowa in December 2012, I very quickly became cognizant of the vast world of website optimization. This was something I had never even considered all throughout college, as I was laser focused on my degree in graphic design. When I began working for an innovative ecommerce company in...
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The Science Behind Designing a Landing Page: 5 Steps to Success

Many of the analytical thinkers in the advertising field think designers are just there to make things look nice. What they don’t know is that there is a purpose behind everything designers include in their design, from the image to the colors.  When designing a landing page, you should follow these steps for an effective...
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Backstage Pass at TargetClick

We’ve got big things going on around here.  Usually it’s all about our awesome clients, but this time we’re pulling the selfish card and shining the spotlight on ourselves.  Ya see, we got a brand spankin’ new website in the works and I literally can’t hold my excitement in much longer.  Last month we brought...
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