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Design
Advertising requires efficient communication. If Party A has a goal of getting a message to Party B, basic psychology states that all the basic steps of communication must be fulfilled, in this order: intent, composition, encoding, transmission, reception, decoding, interpretation. A client provides the communicative intent, and the signal transmission is executed through postal service, television...
When people optimize their site for search engines, they often neglect one major area: images for their search traffic. In regards to SEO (Search Engine Optimization), it’s important to use relevant, descriptive and keyword-rich file names are imperative for image optimization, much in the same way certain keywords help your webpage rank on search engines. ...
A personal project of mine for the last few months has been updating MuddSpecials.com to the Mudd.com site. Here are some of the things you can look forward to seeing with this new update: Mobile-Friendly We know that dealers are busy. And if you’re anything like me, your phone is attached to your hip. That’s...
If Tag Manager seems to be causing the website to go crazy or fail to load or display properly or you’re seeing a blank page or if some other crazy stuff seems to be happening, check to see if any of your tags include a call to the document.write() method. If any of the tags...
As a designer, sometimes the toughest part of the job is figuring out what the client wants. Being able to properly critique artwork and provide actionable feedback can allow you to better convey exactly what you want in a design. This will save time and also significantly improve your working relationship with the designer. I...
So, you’ve created a form using Gravity Forms. Your form has several sections and you want to display each section as a “tab.” Excellent. No problem. It’s actually a piece of cake. Independent Tabs For the first example, we’re going to set up a form where each tab is independent of the others and where...
When you’re creating a landing page on your site, the first thing you’ll want to do is determine your main goal. Once you’ve figured that out, it is much easier to craft an effective call-to-action. Define whether you want your user to subscribe, download, learn more or sign up – and then make sure the...
When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...
Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
Cover Letter Always include a cover letter. And not the kind where you copy and paste the name and job title into it. Research the company, read the full description and make it personalized towards the job post for which you’re applying. Your cover letter should get a potential employer excited to look at your...
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