Category

Video
As someone who is still fairly new to the Mudd Advertising team, I’ll be the first to admit I didn’t have a clue about the scope of services this company is capable of producing for its clients. The whole process was “clear as Mudd,” so to speak. So when I was asked to write a...
“MY DEALER NEEDS TO SELL MORE CARS!” Over the course of my 27 years writing automotive radio and TV commercials, along with web videos,  I have probably heard that phrase hundreds, if not thousands of times. Luckily, there’s a formula that I learned from Jim Mudd Sr. the first week I started with Mudd Advertising back...
Today is National Camera day, so we wanted to share with you some of the cameras we use in and out of the studio to make your commercials and other videos. We have cameras ranging in size and shape and it is up to our video team to pick the best one for each scenario....
A wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video.
Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
When you’re creating a landing page on your site, the first thing you’ll want to do is determine your main goal. Once you’ve figured that out, it is much easier to craft an effective call-to-action. Define whether you want your user to subscribe, download, learn more or sign up – and then make sure the...
When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...
You've written your blog post, now you sit back and wait for the readers to roll in - right?! Wrong. This isn't the field of dreams, and the "If you build it, they will come" line doesn't work here. Here's some quick tips on what you should be doing to get more people to see...
Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
Videos are one of the fastest growing advertising formats on the Internet. Facebook, Instagram and Twitter are among the social networks that have fast become competitors with YouTube. Facebook, in particular, has developed into one of the most popular sources for video advertising on the web. According to a recent survey, more than 80% of...
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