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What is content marketing?

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
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60 Second site audit

When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...
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My 30-Seconds’ Worth

“Write what you know.” It’s a basic tenet of successful writing. It takes me exactly 30 seconds to write what I know. Sometimes, only 15. And sometimes, all of 60. 15, 30 and 60 seconds are the running lengths of the typical television and radio commercials I create at Mudd Advertising, and for each script...
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How to Send Leads to eLeads CRM

In most cases, sending leads to a CRM is pretty straight forward, relatively speaking. As long as the standardized requirements are met, the CRM will accept the lead and parse the data correctly. eLeads, however, is a different story. Not only is eLeads idiosyncratic and quite particular about how leads are sent to them, but...
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How do I get more people to see my blog posts?

You've written your blog post, now you sit back and wait for the readers to roll in - right?! Wrong. This isn't the field of dreams, and the "If you build it, they will come" line doesn't work here. Here's some quick tips on what you should be doing to get more people to see...
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Facebook Video Ads

Videos are one of the fastest growing advertising formats on the Internet. Facebook, Instagram and Twitter are among the social networks that have fast become competitors with YouTube. Facebook, in particular, has developed into one of the most popular sources for video advertising on the web. According to a recent survey, more than 80% of...
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What is Local SEO?

When consumers are deciding where to take their business – whether it’s a restaurant or a shop – they often turn to the Internet for help. Local SEO is all about positioning your business as what they’re looking for.
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How to Use Marchex JavaScript Rewrite in Google Tag Manager

Yes, you can use the Marchex JavaScript rewrite in Google Tag Manager. Here’s how it’s done. Create a JavaScript Rewrite In Marchex, create your JavaScript rewrite. Of course, be sure to specify the referring domain for use later in your _vsrefdom URL parameter.    Copy the JavaScript Rewrite Script Scroll to the bottom of the JavaScript Rewrites...
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FAQs: What Does a Coop Specialist Do?

Throughout a typical day, a Coop Specialist hears questions like, “What do you do at your desk all day?”, “Do you actually go through those massive piles of papers on your desk?”, “How much available coop funds does my client have?”, “My client is interested in doing this, will this be coop eligible?” etc. Let...
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Planning Pays Off

Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at all. After years of working with this dealer, the reason we were in town was to provide reinforcement...
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