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What Does Full-Service Really Mean and Why is it Beneficial?

Pretend for a moment that the manufacturer has (again) given you a last minute update to a campaign theme or incentive. How many calls or emails do you have to make to take advantage of this short notice opportunity? After that, when can you expect the changes to take effect? When you’re giving your focus...
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Connect to Your Younger Car Buyers Using Snapchat

A few weeks ago, Snapchat released On-Demand Geofilters. Those already familiar with Snapchat have probably seen sponsored filters such as ones for movie releases or the caucuses. Now Snapchat has finally opened up geofilters for businesses everywhere and personal usage starting at $5. Why should I use a Snapchat geofilter for my business? Word-of-mouth has...
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The Difference between Google Tag Manager’s Tag Firing Priority and Tag Sequencing

The difference between Google Tag Manager’s “tag firing priority” and “tag sequencing” is subtle but important. Tag Sequencing Tag sequencing allows you to require that a tag fire immediately before or immediately after the tag you’re editing. Let’s say you’re editing a tag which you’ve named “Middle Tag”. Suppose there’s another tag called “Setup Tag”...
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Increase Productivity by 17% Without Increasing Payroll

Did you know that US companies waste $759 billion dollars each year in low productivity? That’s a lot of money. Did you also know that employee productivity increases by 17% with the onset of daily goal meetings? What would you do to increase your company’s or your team’s output, delivery and overall productivity by 17%...
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Advertising is a lot like Politics

Advertising is a lot like politics. Both require their constituency to take action. Both are judged by that outcome and both use persuasive language to get results. The winners did just that. The losers did not. But, herein lies a dilemma for marketers and politicians: What is the language that will work? What words will...
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Problems Only a (VIN) Ninja can Solve

So you’re in sales. Let’s say you sell cars. Hopefully you sell more cars than the dealers around you. But maybe you’re struggling. It’s okay, we all struggle sometimes. In the words of our own Dave Meindl, “tell me your troubles…” Now, it may feel weird to tell your troubles to a stranger like Dave,...
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Trends To Expect In Super Bowl 50

The Super Bowl is one of the largest watched televised events of the year.  With this year being the 50th Anniversary, according to media buyers a 30 second spot could cost roughly around 5 million dollars. It is expected that this year’s Super Bowl could top $400 Million, with nearly 50 minutes of total TV...
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How to Guarantee That Your Call Tracking Numbers Are Always Shown

Marchex, DialogTech, and even Google allow you to replace phone numbers on a client’s website with call tracking numbers. But if there are multiple systems trying to rewrite phone numbers on the same website, the last rewrite / number-replacer script to load is the one that finally wins. So, if your number replacer script isn’t...
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The Blocking and Tackling of Advertising

Some of the best dealers we work with have several things in common. Not only do they understand their business better than anyone else, but they also know that the basic blocking and tackling of advertising starts with them. By following the basic rules of advertising laid out below, you can only improve their opportunity...
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How can pre-roll videos support search traffic?

A wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video.
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