Social Media

White Paper Wednesday Part III: Succeeding with Social

Well, today marks the final installment of White Paper Wednesday. As a recap, we’ve covered best practices with display and search advertisements.  Today, we’re getting social. Social advertising uses the realm of social networks to gather an audience.  Here are some do’s and don’ts to keep in mind. OPT-IN, OPT-OUT Because personal information is just...
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Weekly Wrap-Up

It’s almost the LONG weekend! I hope you are all heading to fabulous places with family and friends. Here are just a few links to round out your week. Happy 4th! It’s Wimbledon season, and who could forget Federer v. Nadal? Or, if you live under a rock and failed to see it, this should sum it up for you....
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White Paper Wednesday Part I | Best Practices in Search Advertisements

Today we’re excited to launch White Paper Wednesday – a three-part blog series that will feature highlights from one White Paper each Wednesday for the next three weeks.  Beth Lindberg developed these White Papers as part of her semester-long internship at Mudd this past winter. Beth spent countless hours researching and analyzing three types of...
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