Category

Social Media

5 Reasons You Shouldn’t Skimp on Social

When people ask me what I do and I tell them I work in social media I always seem to get the same reaction: “Oh okay … so you just get paid so sit on Facebook all day!? That’s easy.” Or “Well enjoy that job while you can.” More and more frequently though, people are...
Read More

Tagging Will Help Boost Post Reach on Facebook

After Facebook’s recent algorithm change affecting business pages reach and engagement, Facebook announced some welcome news recently that may give these pages a helping hand. The new Facebook algorithm that was put in to place recently is giving preference to personal status updates and posts over business pages and brand posts. However, Facebook is giving...
Read More

Andrew’s Favorite Digital Advertising Aphorisms

A satirical approach to eradicating internet marketing mumbo-jumbo Since I began my career at TargetClick in October 2012, I have not only earned the opportunity to engage in professional development and hone my talents/skills, but I have also received a chance to evolve on a personal level as well.  For instance, I have begun, and...
Read More

What Facebook Changes Mean for Social Media

As many business Facebook users may have noticed, Facebook recently announced changes to how they select what content appears in newsfeeds, resulting in a decline in organic reach for many businesses. Each Facebook user sees an average of 1500 stories on their newsfeed every day and 75% of those users are accessing Facebook with a...
Read More

The Easy Way to Get More Social Interaction

They say a picture is worth one thousand words. Well, I say a high-quality picture is worth much more. Quality images can project professionalism, company presence and a “wow” factor within a split second. The images you use for your advertising mediums are a reflection of your business. By using high-quality images, you can create...
Read More

Be SMART When Setting Goals

As a recent grad, I am constantly applying things that I learned in school to my real life experience. I will admit that I had my fair share of doubts in the classroom. The question “when will I never need to know this?” flashed through my mind more than I would care to admit. The...
Read More

Google+ is More Than a Social Network

Unless you’ve been living under a rock, I’m sure by now you’ve heard everyone touting on and on about using Google+ for your website. Also like everyone else, you probably roll your eyes at the mention of Google+ while muttering “ I’m already on Facebook and Twitter, what more do you want?!” Google+ and ‘Social...
Read More

Google Plus Test Results

There seem to be a lot of assumptions out there that you can use Google Plus for successful link building. This is related to the belief that the page rank and authority of your Google Plus profile can have a significant impact on Google’s search results both in Google Plus and in the regular Google...
Read More

Ad Agencies See Potential of Online Video

Advertising executives are starting to think that online ads are equally, if not more, effective than television ads at reaching audiences. I think this is a keen observation being made.  There are so many online videos now, whether they are entire shows, quick videos, or whatever type you can find, there are so many people...
Read More

What is Edgerank?

If you have ever wondered how Facebook decides which posts to display on your newsfeed, keep reading. Edgerank is the magical algorithm that Facebook uses to determine what posts appear and it looks like this: Don’t get discouraged if you think that just looks like a complicated math problem. Let me break it down for...
Read More
1 2 3 4 5 6