Category

Social Media

Stop Selling, Start Helping: 4 Key Takeaways From Conductor’s 2018 C3 Digital Marketing Conference

I had the pleasure of attending Conductor’s annual C3 conference in New York City last month. C3 aims to put the most successful and innovative digital marketers on the planet together in one room. We shared insights, successes, failures and thoughts on the future over two (quite snowy) days. It’s important as a dealership to...
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Facebook Update Will Affect Advertisements

Facebook announced on June 29th it will be limiting the amount of content pages relating to business, celebrities and media publishers a user is following. Instead, Facebook will feature more posts from friends and family on each individual’s News Feed. USA.com spoke with Adam Mosseri, Vice President for product management at Facebook to get more...
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Connect to Your Younger Car Buyers Using Snapchat

A few weeks ago, Snapchat released On-Demand Geofilters. Those already familiar with Snapchat have probably seen sponsored filters such as ones for movie releases or the caucuses. Now Snapchat has finally opened up geofilters for businesses everywhere and personal usage starting at $5. Why should I use a Snapchat geofilter for my business? Word-of-mouth has...
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How to Write a Blog Post for People Who Don’t Write Blog Posts

We’re going to skip an enticing and witty introduction in favor of delivering exactly what the headline says. Write What You Know The last thing the internet needs is more people pretending to be an expert in something that they’re not. Don’t be that person. Check If Other People Care Text your buddy and see...
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A Copy of A Copy of A Copy

Just a few weeks ago, I was able to attend Pubcon in Las Vegas, NV — an international conference in which industry leaders from across the digital marketing realm come together to impart their wisdom to attendants eager to absorb new information about their area of expertise — and one thing became clear after attending...
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Cater to People, Not Users

Since the advent of the great age of digital marketing, businesses online have lived and died by a single entity: the user. There is just one problem, a user isn’t a living, breathing organism capable of complex thought and emotion. A user is just a thing, created by a business for which to sell to....
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What Your Social Media is Missing

Facebook, Instagram, LinkedIn, Twitter — is your business using these helpful tools to your company’s best potential? That seems to be the million dollar question. Here are some tips and tricks to help you maximize engagement when utilizing these social networks. Social media has the power to connect others through conversation and engagement. We need to...
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4 Things Dealers Need to Rock Content Marketing

Don't you hate it when you write something and no one reads it? I've got two words for you: Content marketing. Here is what you need to know.
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Clickbait Headlines Like This Are The Worst. Click and Find Out Why.

“A Priest Walks Into A Costco. You Won’t Believe What Happens Next.” “Wolves Kidnapped His Family. How He Responded Will Bring You To Tears.” “The One Food Item That Could Vaporize Your Body Fat In 3.2 Seconds.” If you’ve logged on to Facebook, Twitter or another form of social media in the past 48 hours, chances...
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What is content marketing?

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
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