Category

SEO

Rich Snippets: Say Whaaa?

I started as an intern here six months ago knowing only the basic principles of SEO. This is why when Greg, our Director of SEO, first mentioned the word rich snippets to me, all I could think was “Uh, say whaaa?”  It sounded cool, but what the heck it actually meant, I had absolutely no...
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SEO Benefits of Blogging

Search engine optimization nowadays has changed drastically since the Penguin and Panda updates; it has become imperative for genuine content and natural links to be the usual for your website, and this can prove to be very difficult.  So, how can you consistently provide that genuine content and gain natural links? By providing fresh, linkable,...
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Google Forgot How To Share: Getting the Most Out of Your Product Listing Ads Data

Google isn’t sharing information from the product listing ads you are paying them for.  This isn’t going to change, so let’s make the most with what we have. This post is going to show you how to use Google Analytics (GA) and Product listing ads to optimize your website. First things first, jump into your...
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Creating the Ultimate Car Buying Experience

So, you’re looking to buy a new vehicle but you’re confused on exactly what type of deal you’ll actually get. We’ve all been there. The dealer’s website says one thing, the sales guy says another and now you have just wasted five hours coming up empty-handed and frustrated. The ultimate buyers experience starts with trust....
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Hiring an SEO Company

Given my role in business development, I’m always interested in providing the best value for our clients.  I stumbled across this blog on Driving Sales.com and thought that it really provides some simple questions to ask when employing an SEO company.  I especially loved the comment by Cassie from Dealer.com for throwing up red flags...
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SEO Basics

To delve a little deeper into Britt’s SEO 101: Most Important Factors for Higher Organic Rankings post, here’s a look at simple tags and code you can implement that focus on your chosen keywords.  These easy, beginner practices will help launch your quest to number one. First of all, let’s recap.  What is Search Engine...
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The Google Zoo

As many people know, the world of SEO is ever changing.  Google rolls out many updates that change how the results on a SERP (search engine results page) are ranked, and thus changes who gets traffic and who doesn’t.  While the vast majority of these changes do not make a large splash in the way...
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SEO 101: Most Important Factors for Higher Organic Rankings

Whether you’ve been knocked down by the Google Police, or just struggle with breaking into the top search results, the key to getting higher organic rankings comes down to providing value to your audience through your website. High organic rankings have many advantages including greater click-throughs to your site, branding power and visitor trust. A...
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Google Breaks the Silence and Clears Confusion about Google+ Local

Google has been notoriously unclear about best practices concerning Google+ Local (formerly Google Places) since the “big switch” last summer, but things are looking up. The search engine giant began showing its local maps results in a Google+ format in May 2012. In July 2012, they started offering Google+ Business and Google+ Local mergers, as...
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The Rise of Local Search: What It Means For Your Business

Gone are the days when we’d lug around those bulky white and yellow books to look up local businesses to get a quote or place an order or ask a question. Instead, we utilize search engines and mobile devices where all it takes to get in touch with a business is a click of a...
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