Category

SEO

The Future of Mobile is Now

I don’t need a Delorean to know the future is mobile. That is not to say that I don’t WANT a Delorean, but not for the purpose of time travels with Dr. Emmett. It’s because the future of mobile is NOW (oxymoron, who cares). All the signs point to it. You can barely sit through...
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Google Plus Test Results

There seem to be a lot of assumptions out there that you can use Google Plus for successful link building. This is related to the belief that the page rank and authority of your Google Plus profile can have a significant impact on Google’s search results both in Google Plus and in the regular Google...
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Google’s New Rating System Gets 5-Stars

If you are a friend to Google ratings, you may have noticed a recent change. Google has revamped their review system, reverting from a 30-point scale, back to a simple 5-star rating. This was a smart move, in my opinion, since the old scale seemed a bit confusing and complex. It was hard to tell...
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Penguin 2.0

On May 22, Google rolled out the second generation of the Penguin updates.  If you can’t remember the differences between Penguin and Panda, here’s a refresher. The first release, you may hauntingly remember, came out April of 2012. There have been some data refreshes, but no real algorithm changes since that fateful day in April,...
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Google vs. Bing: Is That Even a Question?

“Who was the Prime Minister in India from 1947 to 1964”?* “I don’t know, but hang on and I’ll Bing it.” What? Have you ever uttered the words “I’ll Bing it”? If you’ve seen Bing’s latest campaign, the Bing it On Challenge, you may have been led to believe that people prefer Bing nearly two...
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Site Search Data: Shining Light on Real Customer Insights

As the new girl on campus here at TargetClick, this past week I’ve been helping out here and there with conversion pages, call tracking, blog summaries, keyword research… you get the idea. Well the other day after some intensive keyword research, I stumbled across a really interesting article about using an often overlooked tool. It’s...
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Britt’s Google+ Experiment

Something’s brewing at TargetClick! As I sit at my desk looking like I’m up to no good, I’m really planning for Google domination. I can’t hide the fact that I’m so super excited about Google+ and the changes it’s already made for SEO, but also the opportunities this platform will bring. I’ll let you in...
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Search Marketing Warfare: The Brutal Battle Over Branded Keywords

Throughout the realm of Search Marketing – encompassing both Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) – a war has waged since the ancient era in which Online Marketers began to catapult their brands into stardom via Search Engines. Unbeknownst to many, this epic battle hosts two combatants: (1) SEO’s finest strategists, whom I...
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Battlefield Google: The Great War of SEO vs. SEM

I recently read the article “The War on Free Clicks” published by WordStream, which after reading invoked feelings of panic and fear that my chosen specialty in SEO would soon be obsolete, and that everything I believed to be true about search engine marketing was incorrect. Before you begin panicking just as I did, you...
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TargetClick Partakes in Digital Dealer Conference

The Digital Dealer Conference and Exposition is where the automotive industry comes together to share ideas in digital marketing. The 14thDigital Dealer took place May 7-9 in Orlando, FL and I was fortunate enough to attend with Zac Keeney, Rob Mudd and Michael Mudd. Take a look at the pictures below of a little insight...
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