Category

SEO

Building Links in a White Hat World

Link building has been given kind of a bad rep over the last year. In a post Penguin landscape and with continuous algorithm updates, it can feel like you’re walking on egg shells around the great Google beast. Links are one of the most valuable forms of currency a site can have, so they shouldn’t...
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How to Perform a Quick Health Check in Google Webmaster Tools

Google Webmaster Tools is a great, FREE product that not many webmasters actually use. It can be a bit intimidating the first time you log in, but it is an extremely useful tool once you know what you are actually looking at and what information to look for. I use it a lot to do...
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Creating Content with SEO in Mind

One thing we do as SEO specialists is ensure that a website’s content is of the highest quality. Of course, the best way to raise a website’s ranking is to ensure that the site’s content is the best it can possibly be. Good content is relevant and valuable to the person reading it. If it...
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Taming Keyword Cannibalization

You may be asking, what does this strange term mean? Please, rest assure, keyword cannibalization isn’t as freaky as it sounds.  Keyword cannibalization happens when several pages are targeting the same keyword or keyword term.  It’s fairly easy to deal with once you understand why it’s happening and how to correct it. Keyword cannibalization within...
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What is SEO and Why is it Important?

So what is SEO? The term SEO is an acronym for Search Engine Optimization. It is the process of affecting the visibility of a web page in a search engine’s “organic” or un-paid search results. In the midst of the information age this is one acronym that always seems to stand out among the rest,...
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Results Come Naturally When You Work With Mudd

What can happen if you work with our digital experts for one year? Well, if you use a consistent mix of our digital services – SEM, SEO, Display Advertising, Retargeting, Video Marketing, Social Media Marketing, Email Marketing, Reputation Management, and Conversion Pages – you can achieve results like this client did: Funnel in 77,582 unique...
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Surviving SEO Evolution

In constantly changing world of search engine optimization, one thing that has been established is that links are the oldest and truest form of trust being exchanged between websites. Links essentially work as votes of confidence from one site to another stating that the mentioned link will satisfy the needs of a consumer.  This allows...
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Why Target Long Tail Keywords?

What are long tail keywords? Long tail keywords are simply phrases made up of 3+ words. Short tail keywords or ‘head’ terms are 1-2 words. Long tail keywords have lower search volumes because they aren’t as obvious of a search like short tail keywords are. Why should I target long tail keywords? You’re probably thinking,...
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Mudd Advertising: A High-Powered Hybrid of Traditional and Digital Marketing

For many companies, the mingling of traditional and digital advertising is becoming crucial. At Mudd, we’ve mastered the art of traditional and digital integration. Combining these two strategies has allowed us to generate cohesive marketing messages across all channels for a wide variety of clientele. Our ability to streamline the creative process has not only...
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Subdirectory vs Subdomain

What is a Subdirectory? Subdirectories are just folders within a main domain; for example, www.targetclickmarketing.com/blog, where /blog is a subdirectory of the TargetClick Marketing domain. Another example – http://davematthewsband.com/tour, where /tour is a folder within http://davematthewsband.com, and http://davematthewsband.com/tour/archive, where /archive is another folder within /tour. What is a Subdomain? A subdomain is another website within...
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