Category

SEO

What is content marketing?

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
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How to design a proper call to action?

When you’re creating a landing page on your site, the first thing you’ll want to do is determine your main goal. Once you’ve figured that out, it is much easier to craft an effective call-to-action. Define whether you want your user to subscribe, download, learn more or sign up – and then make sure the...
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60 Second site audit

When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...
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Why Google is All In On Mobile

Google is betting big on mobile. On the organic side, we’ve been talking about this for a while, that mobile optimization would factor heavily into the search engine’s algorithms. Mobile optimization now also increases your AdWords quality scores, as well. Or, more accurately, ignoring mobile optimization will cripple your ads’ score. Mudd Advertising was invited...
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How do I get more people to see my blog posts?

You've written your blog post, now you sit back and wait for the readers to roll in - right?! Wrong. This isn't the field of dreams, and the "If you build it, they will come" line doesn't work here. Here's some quick tips on what you should be doing to get more people to see...
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Why is Mobile Optimization Important?

Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
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What is Local SEO?

When consumers are deciding where to take their business – whether it’s a restaurant or a shop – they often turn to the Internet for help. Local SEO is all about positioning your business as what they’re looking for.
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A Year of Backlinks: Welcome to the Weird Side of the Internet

A few weeks ago I had the idea to create a blog dedicated to all of the wonderful backlinks, spam and other random things  I come across on a daily basis. I’m still convinced that it would be a great idea, but the amount of time it would take to create and maintain would detract...
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4 Consistent Issues Hanging Up Dealership Sites

You’ve got 99 problems, and 4 of them are most likely issues with your dealership website. How do we know that? Site audit upon site audit has led us to uncover problems that seem to consistently plague a dealership’s website.  These issues are ones that can harm performance both online and in terms of sales....
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Sippin’ the Google Kool-Aid: Using a Chromebook as My Only Computer

The cloud weirds me out. This is coming from a guy that could pack up all — yes, all — of his possessions and be ready to leave the country in half an hour, tops. I live Spartan — minimal —owning little more than I need and always having it within an arm’s reach. My computer is the...
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