Category

SEO

Tool Confusion: An Argument for Strategy

Our daily lives are filled with ways to save time and money, relieve stress, improve the bottom line, and every promise out there that makes your life easier. The same is true with marketing, but it’s important that you don’t confuse new tools with strategy. Even with the best tools, the best services, and the...
Read More

Local Matters

Local SEO is often times the solution a small business is looking for when they are considering search engine optimization. They want to reach local customers, rank well for competitive search terms and take control of their branding efforts online. Local SEO can, in many situations, be the most effective strategy for these efforts. Build...
Read More

From White Hat to Black Hat: How Old SEO Techniques can Hurt Your Site

Making a website easy to navigate and understand for both the user and the search engine is the foundation of SEO work. The argument can be made that search engine optimization used to be a lot easier before changes were made to their algorithms that focused more on user experience and quality content. Techniques that...
Read More

Adding Users to your Google Analytics Account

Google Analytics is basically the holy grail of web measurement which is why when working with digital marketing companies it is a common practice for them to request access to view your Google Analytics. Adding users to your Google Analytics account is simple, just follow these quick steps. 1. Log into the Google Analytics account...
Read More

How to Write a Blog Post for People Who Don’t Write Blog Posts

We’re going to skip an enticing and witty introduction in favor of delivering exactly what the headline says. Write What You Know The last thing the internet needs is more people pretending to be an expert in something that they’re not. Don’t be that person. Check If Other People Care Text your buddy and see...
Read More

The Science of Image Optimization

When people optimize their site for search engines, they often neglect one major area: images for their search traffic. In regards to SEO (Search Engine Optimization), it’s important to use relevant, descriptive and keyword-rich file names are imperative for image optimization, much in the same way certain keywords help your webpage rank on search engines. ...
Read More

Agency vs. Freelance vs. In-House

“I work at an advertising agency.” ^This is an invitation for further conversation. If you’d rather snuff the small talk, try “I work on computers.” Everyone works on computers. Nobody cares. Reserve “I work at an advertising agency” for business owners, where the probability of productive discussion is significantly higher. They always bite. “I hate...
Read More

Cater to People, Not Users

Since the advent of the great age of digital marketing, businesses online have lived and died by a single entity: the user. There is just one problem, a user isn’t a living, breathing organism capable of complex thought and emotion. A user is just a thing, created by a business for which to sell to....
Read More

4 Things Dealers Need to Rock Content Marketing

Don't you hate it when you write something and no one reads it? I've got two words for you: Content marketing. Here is what you need to know.
Read More

How can pre-roll videos support search traffic?

A wave of pre-roll video is generally followed by a wave of search volume and foot traffic, meaning viewers are more inclined to search after watching the video.
Read More
1 2 3 4 10