Key Takeaways from SMX Advanced 2018 in Seattle

Last week, I had the opportunity to attend SMX Advanced. This search marketing expo is organized by Search Engine Land and takes place in Seattle every year. It’s sponsored by the biggest names in the business, including Google, Bing, Acquiso, Quara, Yext, and many more. The automotive space is one of the world’s most competitive...
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Google Trends’s Advantages Over AdWords Keyword Planner

Move over, Keyword Planner; when it comes to SEO, Google Trends offers a superior timeline, targeting options, and related keyword data. It happened in the blink of an eye, but when it comes to SEO keyword research, Google Trends is now the better option. Google Trends launched in 2006 – with the goal of giving...
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Stop Selling, Start Helping: 4 Key Takeaways From Conductor’s 2018 C3 Digital Marketing Conference

I had the pleasure of attending Conductor’s annual C3 conference in New York City last month. C3 aims to put the most successful and innovative digital marketers on the planet together in one room. We shared insights, successes, failures and thoughts on the future over two (quite snowy) days. It’s important as a dealership to...
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SEM vs. SEO: Two Sides of the Digital Marketing Coin

The world of digital marketing is more dynamic than ever, especially to automotive dealers. With Google updating its algorithm daily and thousands of new dealers entering the marketplace each week, it’s often difficult for professional marketers, much less everyday businesspeople, to navigate the online marketing landscape. But as far as your profits are concerned, search...
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How to Optimize For Voice Search

Get straight to the Key Concepts Over the past couple years we have seen major improvements in the capabilities and popularity of voice search. 2017 accumulated some of the biggest usage rates yet, as well as new tech – we saw Google release “Home”, Amazon’s Echo continued to be a holiday favorite, voice search capabilities...
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The Importance of Domain Authority

Domain Authority is a term thrown around with Search Engine Optimization because it helps predict how your website will rank. In the wonderful world of web presence Domain Authority is an important thing to own. What is Domain Authority? Domain Authority is a credibility rating for a website in the eyes of search engine. This...
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Importance of Custom and User Friendly Content

Would you want to sit and listen to a speaker with a monotone robotic voice who sits there and tells you “Advertising is good. It will help grow your business” but never explain how to do so? Or, would you rather listen to someone who keeps your attention by showing you ways to improve what you...
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International SEO

There is a great history of music, pop culture, and even business moving from one country and taking over in another. Are you interested in invading another country with your wonderful web presence? Today we are talking about International SEO and how you can optimize your website content for locations outside your own country. However,...
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The Basics of SEO

Tired or afraid of getting little to no results from your time and money spent on SEO for your small business? Despite what most “SEO experts” want you to believe, the fundamentals of SEO are easy to understand, simple to execute, and (most of the time) require little or no specialized knowledge, even if you’re a beginner. In this guide, I expose...
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