Behind the scenes: A day in the life of Chad Wauters

Name: Chad Wauters Nickname: Charlie Title: Vice President of Sales How long have you worked at Mudd: 10 ½ Years What do you do here: Oversee all automobile advertising, sales and manage activity of general sales managers, regional managers and territory managers. Describe a typical day: High activity, high energy. Close sales, work with our...
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Guest Blogger | The Art of Effective Offers and Giveaways

Whitney Free Bakula | Creative Assistant What entices you to buy something? Or even to subscribe to an email list? Discounts, giveaways and special offers are everywhere these days as retailers attempt to make shopping more appealing to buyers hit by the suffering economy. The most important question you must consider is, “How does my...
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Hitting Major Success Every Day

If you’ve wound up on the Mudd Blog, you’ve probably already passed the introduction point of Mudd Advertising. To be here, you’ve gone through our website or our social media so the likelihood of hearing the words “results” and “Mudd” together have occurred. Overseeing the marketing department here at Mudd, there is not a single...
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The Key is Confidence

The challenge for sales and service departments in our industry is still the same, no matter what new technology evolves to attempt solving it. All automotive dealerships need to maintain loyalty of the customers they have, build a base of new customers and differentiate themselves from the competition. Accomplishing all three objectives leads you in...
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