Category

Sales

How loyal are your automotive customers?

Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...
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Results Come Naturally When You Work With Mudd

What can happen if you work with our digital experts for one year? Well, if you use a consistent mix of our digital services – SEM, SEO, Display Advertising, Retargeting, Video Marketing, Social Media Marketing, Email Marketing, Reputation Management, and Conversion Pages – you can achieve results like this client did: Funnel in 77,582 unique...
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Cold Start to a Cold Call

At first, calling a prospective client seemed to be something of a daunting task.  However, I knew I needed to adjust as quickly as possible as I was a new member of the team.  I began to feel the comfort and confidence that is needed to be successful after learning the ropes of Mudd EQ. ...
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Welcome Mudd EQ to the TargetClick Team

As most of you probably already know, TargetClick was acquired by Mudd Advertising in June of 2012.   And as Doug, TK and myself will vouch, it has been one of the best moves we could have ever made.  Mudd has allowed us to grow our team, build technology and take our business from a small...
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5 Questions to Ask When Launching a Digital Campaign

To get in the right mood I invite you to take in a little Scorpions, “Wind of Change” Once you stop whistling, you have my permission to begin. Our worlds are a changin’. Presently, they’re a colliding world of Green Acres meets the Jetsons family.  New media, old media, earned media… how is anyone going...
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Agricultural Marketing Needs

MuddEQ is anything but your typical muddy. Yet, it rules agricultural marketing! The transparency MuddEQ provides, is customer friendly and allows a simple, comprehensive view of evidence when discussing campaigns with our clients. The approach is simple: We will first find out where your customers are listening and equally important, when they are listening. The...
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Automotive future looks promising as 2012 was the best year ever

Last year’s auto dealership profits were the best ever and this year is on the road to topping last year.   According to a study by the National Automobile Dealers Association pretax profit at the average U.S. dealership rose 6 percent. Average dealership’s new-vehicle departments reported having the highest net profits since 2004. The used-vehicle...
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Auto-Buying Tendencies of Men and Women – Big Surprise

Who would have thought that men prefer fast and sporty cars, large trucks, or SUVs while women find small, fuel-efficient cars, crossovers and imports more appealing? The answer is probably everyone.   A study from TrueCar.com has revealed that there is a noticeable gender gap in auto-buying behaviors of men and women.  The study was...
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Creating the Ultimate Car Buying Experience

So, you’re looking to buy a new vehicle but you’re confused on exactly what type of deal you’ll actually get. We’ve all been there. The dealer’s website says one thing, the sales guy says another and now you have just wasted five hours coming up empty-handed and frustrated. The ultimate buyers experience starts with trust....
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What Does Your POP Look Like?

There was an article featured in AdAge recently that caught my eye.  Although you can hop on over and check it out yourself (‘Get Inside A Customer’s Mind, at the Moment Your Message Appears‘), the main takeaway is this: point of purchase advertising is imperative to your success.  Why?  Because you know what the person...
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