Category

Sales

Developing and Evaluating a Digital Strategy Based on the Customer

Anytime that I’m trying to come up with a digital strategy, I like to start by finding out what the client’s goals are. Very commonly we hear, “we want to sell more cars,” and that is an admirable goal. Of course a client wants more sales because if not, they wouldn’t be in business. However,...

What is the Relationship Between Clicks and Cars Sold?

In the digital advertising world, it can sometimes be hard to attribute online engagement directly to the sale of a car. However, online engagement does play a huge role in sales (check out a Case Study showing just that here). Let’s take a closer look at the relationship between online engagement and cars sold. Every...

The Phenomenal Receptionist

“Coming together is a beginning. Keeping together is a progress. Working together is success.” – Henry Ford. Not to be cliché and kick out a quote with the first line of this blog, but it’s quite fitting for the subject matter – collaboration and implementation within a new partnership. Mudd Advertising has been growing rapidly...

March Mania: Campaign Creation to Implementation

Every year, Mudd Advertising launches a March campaign designed to create hype for dealers during one of the craziest months of the year. This year, March Mania was rolled out on February 20th, 2015. A lot of planning goes into creating a new campaign, and many creative brainstorming sessions are devoted to the creation of the...

Planning Pays Off

Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at all. After years of working with this dealer, the reason we were in town was to provide reinforcement...

I Hate My Eyebrows

Before becoming a Creative Director at Mudd Advertising, I was an actor for more than 20 years. My career included Saturday Night Live, where I worked with an emerging superstar named “Eddie Murphy.” He’ll never know this, but he inadvertently taught me the greatest lesson of my professional life, and perhaps, my personal life, as well....

But What is Happiness?

I’m thinking of an episode of AMC’s Mad Men – the one in which Don Draper and Roger Sterling wait an hour and 45 minutes to meet with Dow Chemicals, before eventually Don hits Dow with the “I’ve been looking at what you are doing and I think you are in a desperate need of...

Car Shopping Insights: Loyalty to Dealership

You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.

7 Reasons Why You Should Meet Your Clients Face to Face

I have been fortunate enough to travel a lot this summer to visit clients that I haven’t had the privilege of yet meeting face to face. I fully believe this is a necessary step to help your relationship grow. 1. You get a better understanding of how they communicate. Do they have a short attention...

Important Buying Factors for Automotive Customers

Many factors come into play when a buyer is looking for a new or used vehicle. You could assume that the price has a lot to do with it, but how do you know for sure? We have compiled customer data from thousands of surveys across the country and have broken it down into digestible...
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