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We recently switched to Marchex for call tracking. With Marchex, we hoped to be able to attribute calls to the source, medium and even keyword. Marchex has a Google Analytics “postback” feature which will send a pageview to Google Analytics. We can specify the URL. However, it’s not possible to send any kind of tracking...
CTR by Rank: The Quick and Dirty Method I call this the quick and dirty method because you only have to download one file from Webmaster Tools to make it work. As you’ll see later, this is a huge time saver.  The drawback to this method is that you have to round the reported search...
I’m going to show you my PHP implementation of the Google Analytics Measurement Protocol. I’m using this implementation to track campaigns. What I’m using this for is to track phone calls, which I’ll discuss in a later post. FYI: I am not a programmer. If you’re a real programmer and you see opportunities for improving the script, your...
Google isn’t sharing information from the product listing ads you are paying them for.  This isn’t going to change, so let’s make the most with what we have. This post is going to show you how to use Google Analytics (GA) and Product listing ads to optimize your website. First things first, jump into your...
A little while back, Brian Pasch wrote a post about how to see how many VDP views your website is getting. The post thoroughly described the process of setting up advanced segments in Google Analytics. While the information that advanced segments provide can be interesting and useful, in this particular case advanced segments aren’t going...
We’ve been a part of Mudd Advertising since June 2012, and in the past 9 months or so we’ve really learned a lot. We’ve grown in our service offerings, our relationships with clients and our ability to communicate results. Not only is it important to implement successful campaigns, but it’s also important that clients understand...
Suppose you want to regularly see the number of pageviews a certain set of pages is receiving according to Google Analytics. Your first inclination might be to use a custom advanced segment. (This was my first thought, anyway.) However, advanced segments probably aren’t going to give you the data you really want. Advanced segments are...
The way people buy cars today is much different than in the past.  Prior to the internet, consumers would browse newspaper ads or see television commercials before visiting several dealerships looking for the car they wanted to buy.  Today, those traditional methods still exist, but the digital world has changed the way we shop for...
During a meeting with a potential client last week, I asked what kind of reporting their current website provider offers. He pulled out a copy of the Google Analytics report they receive each month. The report had some very basic data such as visits, traffic sources, top five keywords and which web browsers the visitors...
Well, today marks the final installment of White Paper Wednesday. As a recap, we’ve covered best practices with display and search advertisements.  Today, we’re getting social. Social advertising uses the realm of social networks to gather an audience.  Here are some do’s and don’ts to keep in mind. OPT-IN, OPT-OUT Because personal information is just...
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