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Navigating Google Analytics

Ever since starting as a TargetClick intern in January, one of my biggest challenges has been figuring out Google Analytics. This powerful tool is something we use quite often around here to show clients how services are performing. Google Analytics is a program which has the ability to show how many visitors, clicks, and conversions...
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Use These Metrics to Determine the Value of Third-Party Lead Sites

When we start a relationship with a new client, something we always like to know is their current digital marketing budget. Sometimes we’ll ask this question and hear that they’re spending $8,000 to $10,000 per month and think to ourselves, “That’s a really great starting investment! We can work with that!” Then the client clarifies...
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5 Questions to Ask When Launching a Digital Campaign

To get in the right mood I invite you to take in a little Scorpions, “Wind of Change” Once you stop whistling, you have my permission to begin. Our worlds are a changin’. Presently, they’re a colliding world of Green Acres meets the Jetsons family.  New media, old media, earned media… how is anyone going...
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How I Met Your Ridiculous Search Queries

As SEMs we run into a lot of strange and irrelevant search queries that have actually converted into leads for our clients. It is our job to weed out the keywords that are counterproductive to our campaigns and to begin to utilize the keywords that can have a positive impact for our clients. Kenshoo’s “Suggested...
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Agricultural Marketing Needs

MuddEQ is anything but your typical muddy. Yet, it rules agricultural marketing! The transparency MuddEQ provides, is customer friendly and allows a simple, comprehensive view of evidence when discussing campaigns with our clients. The approach is simple: We will first find out where your customers are listening and equally important, when they are listening. The...
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The New Era of Tracking Conversions

As digital marketing services evolve and become more sophisticated, the ability to track results becomes much more complex.  We are always trying to find more ways to prove that a specific digital channel is working or that it isn’t, alongside the goal of constantly improving performance and ROI to our client.  One of the things...
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Searchy Doo: Where Are You?

Even though this is undoubtedly going to date my existence, I had to write about Scooby Doo. Growing up, there wasn’t a day that went by without watching at minimum of two Scooby Doo Episodes. The question you must be asking is, “What does this possibly have to do with TargetClick or internet marketing?” Every...
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How to Set Up Keyword Level Tracking with Marchex

Marchex is a great call tracking system. But their documentation isn’t as thorough as it should be, in my opinion. In fact, when it comes to keyword level tracking, there isn’t any documentation at all. So, when I had to set up keyword level tracking for a client, I called Marchex’s support. Their support is...
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How to Measure the Success of a Content Marketing Strategy

The Content Marketing Institute recently released a pyramid that can break down the success of any content marketing campaign. There are three levels to this pyramid: Primary content indicators: Primary indicators are the types of measurements that your CXO wants to know about (e.g., sales, costs savings, retention rates). Secondary content indicators: Secondary indicators are...
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How Can the Number of Unique Visitors Be Greater Than the Number of Visits in Google Analytics?

The question seems paradoxical. I mean, the tail doesn’t wag the dog. And a visit can’t generate multiple visitors, right? And yet, if you compare visits and unique visitors to a given page or set of pages, you will often see that the number of visits is less than the number of unique visitors. Here’s why.
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