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In a fantastic video by Simon Sinek titled “How Great Leaders Inspire Action” there is a resounding message in how to create change with your audience that drives action towards your cause. This message is: “People don’t buy what you do, they buy why you do it.” In the video, Sinek uses examples of inspiring...
Client: Toyota of Southern Maryland Problem: Unsure that digital services produce results. Solution: A comprehensive digital plan including: Search, Display, Facebook Advertising, You Tube TrueView, Retargeting, Gmail Sponsored Promotions, VIN NINJA, and Search Engine Optimization. Results: This plan put Toyota of Southern Maryland in the top 10% digitally of all Toyota Dealers in the country...
Dedicated to Greg – a clever marketing man and a wonderful friend to our company As a digital advertiser, I have seen the impact a positive attitude can make. I’ve found one of the most potent ways to prime yourself for success is to frame challenges as questions of “how,” not “if.” To put it...
Ad Position  Speaking with a client recently, I heard him think aloud how his ad spend relates to his average ad position. Comparing two campaigns, he noted that although he was spending more on one campaign, he was getting a better average position on the other. “I’m getting a lot more for my money over...
Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn...
Digital marketing is fantastic in that you can track the progress and health of your campaign quite easily. However, if you’re not properly informed or given adequate analysis, this strength of digital marketing can become a downfall. It is easy to look at a figure, deem it favorable or unfavorable and then make decisions about...
Did you know that US companies waste $759 billion dollars each year in low productivity? That’s a lot of money. Did you also know that employee productivity increases by 17% with the onset of daily goal meetings? What would you do to increase your company’s or your team’s output, delivery and overall productivity by 17%...
“Coming together is a beginning. Keeping together is a progress. Working together is success.” – Henry Ford. Not to be cliché and kick out a quote with the first line of this blog, but it’s quite fitting for the subject matter – collaboration and implementation within a new partnership. Mudd Advertising has been growing rapidly...
Every year, Mudd Advertising launches a March campaign designed to create hype for dealers during one of the craziest months of the year. This year, March Mania was rolled out on February 20th, 2015. A lot of planning goes into creating a new campaign, and many creative brainstorming sessions are devoted to the creation of the...
You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.
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