“In 2017, $136,302.18 worth of discrepancies were returned to our clients!”   Have you ever been through the drive-thru at a fast food restaurant, and then realized after driving away that the food you were given was not what you ordered? It’s frustrating, isn’t it? Unfortunately, similar situations happen all of the time in the...

Should I Focus on Mobile or Desktop? This is a question we get a lot from clients because they want to make sure they are getting their money’s worth with their digital advertising budget. This is something we understand all too well because we are trying to get you your money’s worth as well. However,...

Anytime that I’m trying to come up with a digital strategy, I like to start by finding out what the client’s goals are. Very commonly we hear, “we want to sell more cars,” and that is an admirable goal. Of course a client wants more sales because if not, they wouldn’t be in business. However,...

When looking at paid search ads, it is important to note that not every click is created equally. Some clicks are more likely to bring business than others. That means when we are running a paid search campaign, we look at different searches and try to determine a persons’ intention behind the search to determine...

What is a Click-Through-Rate? A click-through-rate or CTR is something commonly talked about in digital advertising. Simply put, a CTR is how many people saw your ad and actually clicked on it to find out more information. A high CTR means that you have a lot of people clicking on your ad, and a low...

In the digital advertising world, it can sometimes be hard to attribute online engagement directly to the sale of a car. However, online engagement does play a huge role in sales (check out a Case Study showing just that here). Let’s take a closer look at the relationship between online engagement and cars sold. Every...

As a Digital Strategist, it is my job to look at the numbers—a lot of numbers—to determine how a Dealership is performing digitally, and ultimately, how we can improve their performance. Automotive Dealers come to us because they want us to help them increase their sales. My job is to determine what we can do...

Our Search Engine Marketing Team creates pay-per-click campaigns based on your goals and budget for your dealership. One of the ways we target potential customers is through keywords or paid search terms. What are Paid Search Terms? A paid search term or keyword is a word or phrase that we bid on to run your...

To be a Google Premier Partner requires certain qualifications, and being one gives you and your clients benefits. At Mudd Advertising, we are proud to be a Google Premier Partner. Find out more about what that could mean for you as a client below. How to Become a Google Premier Partner In order to be...

A viewer comes to your site, spends some time looking at the landing page they were provided and then BAM—out of nowhere—they just leave! This person has now contributed to a rise in digital crime statistics known as a bounce visitor. The rise in these types of visitors has caused concern across the digital realm...