Category

SEM or PPC

Adding Users to your Google Analytics Account

Google Analytics is basically the holy grail of web measurement which is why when working with digital marketing companies it is a common practice for them to request access to view your Google Analytics. Adding users to your Google Analytics account is simple, just follow these quick steps. 1. Log into the Google Analytics account...
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Target Vehicle-Specific Search Queries in Paid Search

People are searching for the vehicles you have in your inventory. For example, someone is searching for (and wants to buy) a 2011 Meindl 246i (’cause it’s just about the coolest car never made). If a dealer who had that vehicle in stock were to create an ad specifically for the 2011 Meindl 246i and...
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The Changing SEMblance of Search Engine Marketing

You may not know it, but the online marketing and advertising industry is in the midst of its largest shift to-date, driven almost entirely by the rising popularity of the mobile consumer. For this reason, search engine marketers are faced with a new and unique set of obstacles and challenges – centered on optimizing the...
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Agency vs. Freelance vs. In-House

“I work at an advertising agency.” ^This is an invitation for further conversation. If you’d rather snuff the small talk, try “I work on computers.” Everyone works on computers. Nobody cares. Reserve “I work at an advertising agency” for business owners, where the probability of productive discussion is significantly higher. They always bite. “I hate...
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Personifying Digital Advertising

It isn’t always easy to explain the different digital products and services that Mudd Advertising has to offer to an interested client. I’ve tried quite a range of diagrams, analogies and comparisons. Just as each situation can call for a different combination of services, each client might relate best to a different explanation of what...
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Mudd Advertising Attends the 2015 Google All Star Summit

As a certified Google Partner, Mudd Advertising was invited to attend the Google All Star Summit at the end of August. I was lucky enough to be one of the two employees able to attend! While I was super hyped to be visiting the Googleplex in Mountain View, California to begin with, I was even...
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How to design a proper call to action?

When you’re creating a landing page on your site, the first thing you’ll want to do is determine your main goal. Once you’ve figured that out, it is much easier to craft an effective call-to-action. Define whether you want your user to subscribe, download, learn more or sign up – and then make sure the...
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Why Google is All In On Mobile

Google is betting big on mobile. On the organic side, we’ve been talking about this for a while, that mobile optimization would factor heavily into the search engine’s algorithms. Mobile optimization now also increases your AdWords quality scores, as well. Or, more accurately, ignoring mobile optimization will cripple your ads’ score. Mudd Advertising was invited...
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Life is Like a Conversion Page

With all due respect to Forrest Gump and his dear mother, I don’t know that I’ve ever bought into the idea that life is like a box of chocolates. Everyone likes to trot out the classic “You never know what you’re going to get” line, but I don’t find that to be true, to be...
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Facebook Video Ads

Videos are one of the fastest growing advertising formats on the Internet. Facebook, Instagram and Twitter are among the social networks that have fast become competitors with YouTube. Facebook, in particular, has developed into one of the most popular sources for video advertising on the web. According to a recent survey, more than 80% of...
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