Category

SEM or PPC

How Do Paid Search Terms Work?

Our Search Engine Marketing Team creates pay-per-click campaigns based on your goals and budget for your dealership. One of the ways we target potential customers is through keywords or paid search terms. What are Paid Search Terms? A paid search term or keyword is a word or phrase that we bid on to run your...
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Before You Go… Let’s Talk About Bounce Rate

A viewer comes to your site, spends some time looking at the landing page they were provided and then BAM—out of nowhere—they just leave! This person has now contributed to a rise in digital crime statistics known as a bounce visitor. The rise in these types of visitors has caused concern across the digital realm...
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Messaging for Inspiring Action: Focus on Why, Not What

In a fantastic video by Simon Sinek titled “How Great Leaders Inspire Action” there is a resounding message in how to create change with your audience that drives action towards your cause. This message is: “People don’t buy what you do, they buy why you do it.” In the video, Sinek uses examples of inspiring...
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Important Factors to Consider with Retargeting

Retargeting… Remarketing… What is this? What’s the difference? Should I be doing this in my digital strategy? For starters, retargeting and remarketing are the same thing. The main difference is that Google branded the word remarketing while retargeting was used beforehand. In a broad sense, retargeting is reengaging with someone who has already interacted with...
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The Little Things Matter in Digital Life: Impressions, Clicks and Conversions

Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn...
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What Matters When it Comes to Automotive Digital Marketing?

Digital marketing is fantastic in that you can track the progress and health of your campaign quite easily. However, if you’re not properly informed or given adequate analysis, this strength of digital marketing can become a downfall. It is easy to look at a figure, deem it favorable or unfavorable and then make decisions about...
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Tool Confusion: An Argument for Strategy

Our daily lives are filled with ways to save time and money, relieve stress, improve the bottom line, and every promise out there that makes your life easier. The same is true with marketing, but it’s important that you don’t confuse new tools with strategy. Even with the best tools, the best services, and the...
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Gmail Sponsored Promotions Campaigns Enhance Your Paid Marketing Strategy

If you aren’t using Gmail Sponsored Promotions (GSP) campaigns in your digital marketing strategy yet, pay special attention. With over a billion active global users, Gmail has far surpassed other email services since its introduction in 2004. Noting that over three-fourths of these users have reported opening Gmail on their smartphones and tablets, Gmail is...
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Online Conversions for your Business

Every business has some objective it needs to have its customers complete to stay in business. This is true with brick and mortar stores and businesses who operate completely online. When a customer completes this objective, it is considered a conversion. In internet marketing, a conversion is when a customer completes a desired action online....
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Digital 101: Understanding the What and Why of Digital Marketing

The silver bullet of marketing, the secret sauce that skyrockets your business to the top, the last thing you’ll ever have to consider to get your message out to your customers…these three phrases do not accurately describe digital marketing. To be fair, those three phrases don’t describe any form of marketing or advertising at all....
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