Category

SEM or PPC

Why Car Dealers Should Look at Streaming and OTT as a Media Option

Why Should Car Dealers Use OTT? If you are a not seeing the same reach and frequency from your traditional media budget it may be time for your dealership to consider looking at OTT as a supplement to your current media strategy. OTT stands for “over-the-top,” a term used to define the use of video...

Stop Selling, Start Helping: 4 Key Takeaways From Conductor’s 2018 C3 Digital Marketing Conference

I had the pleasure of attending Conductor’s annual C3 conference in New York City last month. C3 aims to put the most successful and innovative digital marketers on the planet together in one room. We shared insights, successes, failures and thoughts on the future over two (quite snowy) days. It’s important as a dealership to...

SEM vs. SEO: Two Sides of the Digital Marketing Coin

The world of digital marketing is more dynamic than ever, especially to automotive dealers. With Google updating its algorithm daily and thousands of new dealers entering the marketplace each week, it’s often difficult for professional marketers, much less everyday businesspeople, to navigate the online marketing landscape. But as far as your profits are concerned, search...

Digital Advertising: Mobile or Desktop?

Should I Focus on Mobile or Desktop? This is a question we get a lot from clients because they want to make sure they are getting their money’s worth with their digital advertising budget. This is something we understand all too well because we are trying to get you your money’s worth as well. However,...

Developing and Evaluating a Digital Strategy Based on the Customer

Anytime that I’m trying to come up with a digital strategy, I like to start by finding out what the client’s goals are. Very commonly we hear, “we want to sell more cars,” and that is an admirable goal. Of course a client wants more sales because if not, they wouldn’t be in business. However,...

Push Marketing vs. Pull Marketing

With your marketing strategy, there is a lot to consider from different options to different types of ads. Right now, we are going to take a closer look at Push Marketing and Pull Marketing to give you a better idea of some general marketing strategy. Pull Marketing Pull marketing is when you supply your product...

How Do You Determine the Value of a Paid Search Click?

When looking at paid search ads, it is important to note that not every click is created equally. Some clicks are more likely to bring business than others. That means when we are running a paid search campaign, we look at different searches and try to determine a persons’ intention behind the search to determine...

What is my Click-Through-Rate and Why is it Important?

What is a Click-Through-Rate? A click-through-rate or CTR is something commonly talked about in digital advertising. Simply put, a CTR is how many people saw your ad and actually clicked on it to find out more information. A high CTR means that you have a lot of people clicking on your ad, and a low...

What is the Relationship Between Clicks and Cars Sold?

In the digital advertising world, it can sometimes be hard to attribute online engagement directly to the sale of a car. However, online engagement does play a huge role in sales (check out a Case Study showing just that here). Let’s take a closer look at the relationship between online engagement and cars sold. Every...

Which Ratio Needs Work in Your Digital Strategy?

As a Digital Strategist, it is my job to look at the numbers—a lot of numbers—to determine how a Dealership is performing digitally, and ultimately, how we can improve their performance. Automotive Dealers come to us because they want us to help them increase their sales. My job is to determine what we can do...
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