Category

Media

Branding is Consistency

Working for Mudd, a full-service advertising agency, allows me a behind-the-scenes perspective on branding ones business.  Mudd prides itself on having abundant marketing solutions for customers and consistently branding the customer and their products across a multitude of platforms. While trying to quench this insatiable desire of providing options, we keep specific, measurable goals in mind....
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Traditional and Digital Marketing: Best of Friends

As a digital marketing company, you might think we preach all digital, all the time. That’s not necessarily true. As a part of Mudd Advertising, a company that’s been in advertising for more than 30 years, we are constantly exposed to the value of all types of marketing. We see dealers sell 50 cars in...
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Hyperloop Could Revolutionize Transportation

Part rocket scientist part entrepreneur Elon Musk sold PayPal for over a billion dollars and then used the money to start up companies such as Tesla Motors and SpaceX.  He’s also apparently an inspiration for Tony Stark’s character in Iron Man, but now Musk has a new project – the Hyperloop. Hyperloop is a high-speed...
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Rumors of Apple TV Looking Positive

Topeka Capital analyst Brian White stated that the new Apple TV supposedly coming out sometime this year is going to have “a major innovation that will revolutionize the television experience.” So, all of this is report is a bit questionable because Apple has been talking about an “iTV” for a while now, and they still...
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Two Step Premiere

  As some may know, our friend and country music star, Laura Bell Bundy, just released her video for her new song “Two Step’” which premiered on CMT and YouTube. Laura is asking for everyone’s help to reach one million views in one month. Viewers who share the music video will also be entered for...
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Are Mobile Ads Overrated?

Apparently it has come to the attention of advertisers that they have literally been wasting money in the mobile market because a significant portion of what they’re paying for never actually displays properly on mobile devices. Advertisers found that the wasted dollars are, unfortunately, difficult to measure.  Digital analytics from ComScore recently found that about...
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Pedestrian Maps Coming to NYC

Have you ever been to a big city and not been able to find your way around?  Well, New York City residents and tourists alike will now benefit from the Department of Transportation’s new program WalkNYC. This past Monday, June 24, the city made the announcement of their idea, which is costing around $6 million. ...
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Microsoft Office comes to the iPhone

Microsoft has just made Microsoft Office programs available for the iPhone through its Office Mobile app. There is a catch though – the program is only available for users who subscribe to Office 365, a cloud-based Office program that costs users $100 per year. Currently, Office is available on other platforms, but in a limited...
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End of the Remote Control?

Microsoft has recently unveiled its long-awaited successor to the now seven-year-old Xbox 360, the Xbox One.  Gamers have been long-awaiting this news for years and are excited to try out the new system.  However, it’s not just the gamers who are excited for the arrival of the new system, it’s anyone who has a living...
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Digital Media Addiction?

By the end of 2014 mobile phone subscriptions are set to outnumber the world population. According to the International Telecom’s Union, subscriptions are looking to pass the seven billion mark. Currently there are 6.8 billion mobile phone subscriptions in the world while the population is 7.1 billion. The Commonwealth of Independent States, formerly the Soviet...
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