Why Should Car Dealers Use OTT? If you are a not seeing the same reach and frequency from your traditional media budget it may be time for your dealership to consider looking at OTT as a supplement to your current media strategy. OTT stands for “over-the-top,” a term used to define the use of video...
“In 2017, $136,302.18 worth of discrepancies were returned to our clients!” Have you ever been through the drive-thru at a fast food restaurant, and then realized after driving away that the food you were given was not what you ordered? It’s frustrating, isn’t it? Unfortunately, similar situations happen all of the time in the...
As someone who is still fairly new to the Mudd Advertising team, I’ll be the first to admit I didn’t have a clue about the scope of services this company is capable of producing for its clients. The whole process was “clear as Mudd,” so to speak. So when I was asked to write a...
“MY DEALER NEEDS TO SELL MORE CARS!” Over the course of my 27 years writing automotive radio and TV commercials, along with web videos, I have probably heard that phrase hundreds, if not thousands of times. Luckily, there’s a formula that I learned from Jim Mudd Sr. the first week I started with Mudd Advertising back...
Today is National Camera day, so we wanted to share with you some of the cameras we use in and out of the studio to make your commercials and other videos. We have cameras ranging in size and shape and it is up to our video team to pick the best one for each scenario....
A huge part of our media philosophy at Mudd Advertising is creating plans that are customized to each client individually. We take pride in being able to deliver a plan designed to make their advertising a huge success and ultimately increase their sales. This is done largely through our survey process, where we have each...
You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.
Many factors come into play when a buyer is looking for a new or used vehicle. You could assume that the price has a lot to do with it, but how do you know for sure? We have compiled customer data from thousands of surveys across the country and have broken it down into digestible...
Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...
From market to media to measurement to reconciliation, Mudd Advertising’s media buyers effectively and efficiently get the most return from our clients’ advertising dollars. Using our media survey tool along with Mudd AdSuite, our media buying experts have access to hundreds of thousands of surveys of buyers’ habits. In addition, we give our clients access...
