Category

Interactive
Email campaigns are important because they engage your audience in your product and they engage them longer than social media engagement; they are also important because email campaigns are direct, so the timing of email campaigns can be crucial. Creating successful email campaigns involves a few different processes. First Steps To get the most out...
Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
For many companies, the mingling of traditional and digital advertising is becoming crucial. At Mudd, we’ve mastered the art of traditional and digital integration. Combining these two strategies has allowed us to generate cohesive marketing messages across all channels for a wide variety of clientele. Our ability to streamline the creative process has not only...
As a digital marketing company, you might think we preach all digital, all the time. That’s not necessarily true. As a part of Mudd Advertising, a company that’s been in advertising for more than 30 years, we are constantly exposed to the value of all types of marketing. We see dealers sell 50 cars in...
Part rocket scientist part entrepreneur Elon Musk sold PayPal for over a billion dollars and then used the money to start up companies such as Tesla Motors and SpaceX.  He’s also apparently an inspiration for Tony Stark’s character in Iron Man, but now Musk has a new project – the Hyperloop. Hyperloop is a high-speed...
Technology is not the ominous thing that people sometimes make it out to be.  In fact, I’d go so far as to say that the computer/Internet is literally the best thing to come along since sliced bread, and if you want to make an argument for something else being a better invention, I would guess...
Microsoft has recently unveiled its long-awaited successor to the now seven-year-old Xbox 360, the Xbox One.  Gamers have been long-awaiting this news for years and are excited to try out the new system.  However, it’s not just the gamers who are excited for the arrival of the new system, it’s anyone who has a living...
In today’s ever increasing technological age, mobile phones and tablets are able to do more and more.  Nielsen and Syncbak, two streaming companies whose technology gives viewers the capability to watch local TV broadcasts within a station’s range, realized this when starting their company.   I can see no other reason as to why a...
Samsung has recently announced that they will be releasing a new, slimmed-down version of their smartphone frontrunner, the Galaxy S4.  As a top competitor to the iPhone – selling 10 million units in less than a month, as well as its commercials giving off a “we are better than the iPhone” feel – this has...
Yahoo is trying to dive in to the world of social media. The board of Yahoo announced Monday their plans to buy to the popular blogging service, Tumblr, for about $1.1 billion. The deal would mark the largest acquisition of a social networking company in years. Yahoo’s chief executive, Marissa Mayer, is attempting to bring...
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