Category

Culture

A New Chapter for TargetClick

When we started TargetClick last year we set out on a mission to help as many businesses as possible improve their online presences through effective online marketing strategies. As with most startups, we had two main objectives: always keep moving forward and always serve our clients to the best of our abilities. Today marks the...
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Mudd Marketing Takes On March Madness

As we kick off March Madness at the humble Mudd abode, we’ve seen the traffic pick up today by co-workers to drop off their brackets which made us question – what is the best method of choice?  It seems there are sites everywhere helping with every angle from statistics to algorithms to help get the...
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From Accounting to Marketing

After spending four years on the Accounting team, my recent transition to Internal Marketing Coordinator has been a great opportunity to see our company from another perspective. While there are many things that are different between Accounting and Marketing departments, there are also similarities.
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Behind the Scenes: A Day in the Life of Dekan Wheeler

Name: Dekan Wheeler Nickname: My friends and family typically call me Deke but I’ve heard worse. Title: Academics Video Editor
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Consistency: That’s Creative

Josh Beckner | Account Executive | @josh_beckner I often get asked, ‘Tell me the secret to advertising success.” And I almost always respond with one word: consistency. Consistency is the key to success in automotive advertising and advertising in general. Let’s face it, if you were to show a group of people just one commercial...
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Midwest Nice Isn’t All We Offer

Every four years, Iowa becomes the epicenter of political pundits and news headlines that cover every move (and, of course, mishap) candidates make as they seek to become the coveted Iowa Caucus frontrunner.  While the spotlight on this great state is fleeting, there is much to be said about the influence Iowa has in the...
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Behind the scenes: A day in the life of Shane Roberto Klein

Name: Shane Klein Nickname: Slinky, Eskay, Buckwheat, Calvin, Skay Title: Interactive Project Manager How long have you worked at Mudd: Going on 8 years What do you do here: Adjust systems in interactive to increase productivity and decrease mistakes, provide costs to our account/sales teams by estimating the time it takes to complete projects, gauge...
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Behind the scenes: A day in the life of Michael Mudd

Name: Michael Mudd Nickname: “Magic” by some, “Muddbone” by others Title: AE Manager How long have you worked at Mudd: 7 Years What do you do here: Oversee Agency AE’s. Help out with New Business. AE for Beaty Chevrolet. Describe a typical day: Work daily with AE’s to ensure we exceed client’s goals and expectations....
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Behind the scenes: A day in the life of Chad Wauters

Name: Chad Wauters Nickname: Charlie Title: Vice President of Sales How long have you worked at Mudd: 10 ½ Years What do you do here: Oversee all automobile advertising, sales and manage activity of general sales managers, regional managers and territory managers. Describe a typical day: High activity, high energy. Close sales, work with our...
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Wake-Up Call in NYC: Part I

I recently had the privilege to travel with our VP of Sales, Chad Wauters, and Josh Moses, our Michigan and Central New York territory manager. We went and visited six clients in two and a half days in the New York area. My wonderful and kind CEO, Jim Jr., asked me to bring back three...
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