Content Marketing

Increasing Conversion Percentages with Conversion-Focused Landing Pages

The way people buy cars today is much different than in the past.  Prior to the internet, consumers would browse newspaper ads or see television commercials before visiting several dealerships looking for the car they wanted to buy.  Today, those traditional methods still exist, but the digital world has changed the way we shop for...
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The Rise of Local Search: What It Means For Your Business

Gone are the days when we’d lug around those bulky white and yellow books to look up local businesses to get a quote or place an order or ask a question. Instead, we utilize search engines and mobile devices where all it takes to get in touch with a business is a click of a...
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5 Online Marketing Sources We Use Every Day

There are a lot of people putting a lot of content online about search marketing, social media and website design. It’s everywhere, but there’s a reason for that: we’re all still learning. Compared to newspaper advertising, which is centuries old, and broadcast advertising, which took hold in America in the 1920s, online marketing is just...
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How To Encourage Siri to Recommend Your Business

A few weeks ago I wrote a post about how to dominate local search engine results.  One thing I didn’t address is how the iPhone 4S’s voice recognition app, Siri, could affect Local SEO.  Just in case you are not familiar, Siri is a voice recognition app that allows iPhone 4S users to use their...
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Guest Blogger | How to get past the Spam filter and into readers’ minds: Part II

Whitney Free-Bakula | Creative Assistant Hopefully, everyone had a great Fourth of July celebration! Last week we offered some tips on how to ensure your emails get past the spam filter and really resonate with your readers.  Today we’re taking it to the next level and offering up some advice on email design, content and overall...
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White Paper Wednesday Part II | 6 Tips for Strong Display Ads

Welcome to Part II of White Paper Wednesday!  If you missed the first post in this mini-series, feel free to check it out! It’s full of great information about the do’s and don’ts of search advertisements. Today, however, it’s all about the display advertisement.  Below are some best practices to keep in mind when crafting that...
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Mudd Insights | Vacation: Reading Between the Signs

I had the opportunity to take my family on vacation this past week and we piled in the car and drove through six states for three destinations. Started east, then two days later southeast, then spent six nights south in the Appalachian mountains. So enjoyable.  We have family in these areas so the drive is...
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Guest Blogger | How to get past the Spam filter and into readers’ minds: Part I

Whitney Free Bakula | Creative Assistant If you’ve ever worked on or sent an email blast, you know the feeling of wondering how many of the recipients actually read the email. But what have you done about it? How do you know if your content or even your subject line got anyone to pay attention...
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Mudd Insights | Quality vs. Quantity – What is best for website content?

Everyone is on the quest to master the infinite search of all searches. In other words, we all want to find who has the best recipe for “perfect” search engine optimization. How do we crack a mastered algorithm that allows us to have the best site that is easy to find? In the hunt for...
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