Category

Content Marketing

Britt’s Google+ Experiment

Something’s brewing at TargetClick! As I sit at my desk looking like I’m up to no good, I’m really planning for Google domination. I can’t hide the fact that I’m so super excited about Google+ and the changes it’s already made for SEO, but also the opportunities this platform will bring. I’ll let you in...
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Battlefield Google: The Great War of SEO vs. SEM

I recently read the article “The War on Free Clicks” published by WordStream, which after reading invoked feelings of panic and fear that my chosen specialty in SEO would soon be obsolete, and that everything I believed to be true about search engine marketing was incorrect. Before you begin panicking just as I did, you...
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SEO Benefits of Blogging

Search engine optimization nowadays has changed drastically since the Penguin and Panda updates; it has become imperative for genuine content and natural links to be the usual for your website, and this can prove to be very difficult.  So, how can you consistently provide that genuine content and gain natural links? By providing fresh, linkable,...
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How to Build a Successful Brand Identity

Your digital identity is a major component of a brand’s image. Learn how to coordinate your virtual presence across social platforms to develop a consistent and compelling brand identity:  
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Creating the Ultimate Car Buying Experience

So, you’re looking to buy a new vehicle but you’re confused on exactly what type of deal you’ll actually get. We’ve all been there. The dealer’s website says one thing, the sales guy says another and now you have just wasted five hours coming up empty-handed and frustrated. The ultimate buyers experience starts with trust....
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Hiring an SEO Company

Given my role in business development, I’m always interested in providing the best value for our clients.  I stumbled across this blog on Driving Sales.com and thought that it really provides some simple questions to ask when employing an SEO company.  I especially loved the comment by Cassie from Dealer.com for throwing up red flags...
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Google ZMOT and Tier Integration

It’s a never-ending challenge which we seem to face almost monthly in the car business.  No, I’m not talking CSI scores, gross averages or inventory management.  I’m referring to the cosmic duel happening between automotive manufacturer advertisements and that of your local dealer. We’ve been trained better than Pavlov’s dog to push for the 30th...
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How to Create Compelling Blog Content

According to Hubspot, B2C companies such as car dealerships that blog on a regular basis generate 88% more leads per month than those who do not. Blog posts offer you the unique opportunity to present your customer base with information that you wish they already knew.  For example, is the latest auto manufacturer recall really...
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The Google Zoo

As many people know, the world of SEO is ever changing.  Google rolls out many updates that change how the results on a SERP (search engine results page) are ranked, and thus changes who gets traffic and who doesn’t.  While the vast majority of these changes do not make a large splash in the way...
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SEO 101: Most Important Factors for Higher Organic Rankings

Whether you’ve been knocked down by the Google Police, or just struggle with breaking into the top search results, the key to getting higher organic rankings comes down to providing value to your audience through your website. High organic rankings have many advantages including greater click-throughs to your site, branding power and visitor trust. A...
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