Category

Content Marketing

What Facebook Changes Mean for Social Media

As many business Facebook users may have noticed, Facebook recently announced changes to how they select what content appears in newsfeeds, resulting in a decline in organic reach for many businesses. Each Facebook user sees an average of 1500 stories on their newsfeed every day and 75% of those users are accessing Facebook with a...
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Subdirectory vs Subdomain

What is a Subdirectory? Subdirectories are just folders within a main domain; for example, www.targetclickmarketing.com/blog, where /blog is a subdirectory of the TargetClick Marketing domain. Another example – http://davematthewsband.com/tour, where /tour is a folder within http://davematthewsband.com, and http://davematthewsband.com/tour/archive, where /archive is another folder within /tour. What is a Subdomain? A subdomain is another website within...
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What is Content Marketing?

When I first started as an intern at TargetClick, I did a little bit of everything. I dabbled in Reputation Management by responding to dealership reviews. I planned posts and did reporting for social media accounts. I wrote a lot of miscellaneous things like webpage content, blog posts, whitepapers and more. Out of everything I...
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Do Spelling and Grammar Matter for SEO?

I get unfriended on Facebook a lot. This is because I take it upon myself to correct grammatical errors in posts. I know that it’s kind of snarky, but I believe that things should be proof-read before they are displayed publicly. I also believe that unless mistakes are acknowledged, people will continue to make them....
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Beware of Bad SEO

Britt’s Top List of Most Frequently Spotted Bad SEO Practices It used to be true that you could just slap a few keyword strings on a page and call it SEO. Don’t forget cloaking, hidden text, keyword stuffing, paid links and article spinning, either. I’m already getting dizzy thinking about all the antiquated SEO techniques...
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Building Trust Through Blogging

Blogging is a great way to get your voice out to the world. A vast majority of people are involved in blogging, whether it be writing, reading or responding to other blogging content. There’s no doubt that blogging is an excellent way to get what you think is important heard by people you’re wanting to...
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The Caveman’s Wall is Social!

The pre-historic Caveman had it going on! I’m not talking about the GEICO Caveman spokesperson either.  I’m talking about the Cro-Magnon man we learned about early in grade school in the evolutionary image of man.  You see, Mr. C (Caveman) had it figured out.  He could tell a story and tell it well.  He could...
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Google Plus Test Results

There seem to be a lot of assumptions out there that you can use Google Plus for successful link building. This is related to the belief that the page rank and authority of your Google Plus profile can have a significant impact on Google’s search results both in Google Plus and in the regular Google...
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Site Search Data: Shining Light on Real Customer Insights

As the new girl on campus here at TargetClick, this past week I’ve been helping out here and there with conversion pages, call tracking, blog summaries, keyword research… you get the idea. Well the other day after some intensive keyword research, I stumbled across a really interesting article about using an often overlooked tool. It’s...
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Creating Lasting Relationships

Lasting relationships don’t happen over night. They take time. The same goes with business relationships. They take time to mature. However, once they do, the end results are very fruitful. We have recently teamed up with Chrysler’s Denver Business Center and are a Chrysler Digital preferred vendor. With the business center, we put together a...
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